Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/22000
Title: Market orientation and organizational commitment in the Australian public sector
Authors: Caruana, Albert
Ramaseshan, Balasubramanian
Ewing, Michael T.
Keywords: Public administration -- Australia
Marketing research -- Australia
Government marketing -- Australia
Issue Date: 1997
Publisher: Emerald Publishing Limited
Citation: Caruana, A., Ramaseshan, B., & Ewing, Michael T. (1997). Market orientation and organizational commitment in the Australian public sector. International Journal of Public Sector Management, 10(4), 294-303.
Abstract: Reports that the increased calls for transparency and accountability in government organizations underscores the need for a market orientation even among government departments. Considers the degree of market orientation and its effect on the organizational commitment in government departments in the Australian public sector. Results provide empirical support for a relationship between market orientation in the public sector and organizational commitment. Draws implications from and discusses directions for future research.
URI: https://www.um.edu.mt/library/oar//handle/123456789/22000
Appears in Collections:Scholarly Works - FacMKSCC

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