Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/22138
Title: | Corporate reputation and shareholders' intentions : an attitudinal perspective |
Authors: | Caruana, Albert Cohen, Charlene Krentler, Kathleen A. |
Keywords: | Stockholders Corporations -- Investor relations Corporations -- Ratings and rankings |
Issue Date: | 2006 |
Publisher: | Palgrave Macmillan Ltd. |
Citation: | Caruana, A., Cohen, C., & Krentler K. A. (2006). Corporate reputation and shareholders' intentions : an attitudinal perspective. Journal of Brand Management, 13(6), 429-440. |
Abstract: | Corporate reputation has become an invaluable asset for every company. The literature on corporate reputation is reviewed and corporate reputation is conceptualised in the context of the theory of planned behaviour. The effect of corporate reputation on intentions among shareholders is discussed and research questions formulated. Data are collected from a sample of shareholders of a publicly listed telephone company. Results indicate that an attitudinal conceptualisation and operationalisation of corporate reputation provides useful results and diagnostics to help companies further enhance their corporate reputation. |
URI: | https://www.um.edu.mt/library/oar//handle/123456789/22138 |
Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
2006 JBM 13(6).pdf Restricted Access | 202.73 kB | Adobe PDF | View/Open Request a copy |
Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.