Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/24189
Title: The sharing economy : analysing the hype versus the paradigm change in tourism : a case study within the Maltese population
Authors: Borg, Estelle
Keywords: Economics -- Sociological aspects
Consumption (Economics)
Tourism -- Malta
Disruptive technologies -- Malta
Issue Date: 2017
Abstract: The sharing economy has emerged as a new socioeconomic system that allows for shared creation, production, distribution, and consumption of goods and resources among individuals. The paradigm of the sharing economy has its origin in academia in what is known as the collaborative consumption (Botsman & Rogers, 2011). The digital era provides various peer-to-peer platforms which can make the connection between consumers and providers easy and efficient. This allows consumers to request under-utilised assets, such as an extra room or space in a family home, or else sharing an extra seat within a car. Such platforms allow sustainability of this disruptive process by reducing costs associated with it (Botsman and Rogers, 2011). In conjunction with the advancement of technology, the emergence of the sharing economy is also assumed to be driven by economic and societal influence (Owyang, 2013). It is evident from the study that, the sharing economy is an international enigma with academics and researchers claiming that Airbnb and related companies, which adopted the pioneering method to tourism accommodation, could be better looked at from the point of view of the disruptive innovation theory. The emergence of access-based consumption and changing consumer behaviours who are willing to ‘pay-per-use’ rather than own assets together with the growth of peer-to-peer transactions and physical (human) disintermediation have changed the travel and tourism industry. The aim of this study was to analyse whether the sharing economy is hype versus a paradigm change in tourism using the Maltese population as a case study. In order to reach the aim of this study a quantitative analysis was conducted in order to assess the willingness of the Maltese population to partake in the sharing economy. A qualitative approach was conducted to further substantiate the findings of this study. This dissertation concluded that there is evidence that the innovation and expansion in tourism services introduced by the sharing economy, is leading to a net increase in the size of the sector. To date, the development of sharing economy services for tourism have largely emerged from the conventional tourism sector and one may assume that they are likely to have a growing influence on choices of tourism consumers in the future. Traditional tourism stakeholders need to be proactive and innovative in responding to these developments. Tourism providers need to engage and work with sharing economy actors as they play a bigger role in tourism.
Description: EXECUTIVE M.B.A.
URI: https://www.um.edu.mt/library/oar//handle/123456789/24189
Appears in Collections:Dissertations - FacEma - 2017

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