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Title: Digital and traditional tools for communicating corporate social responsibility : a literature review
Authors: Tomaselli, Gianpaolo
Melia, Monia
Garg, Lalit
Gupta, Vipul
Xuereb, Peter
Buttigieg, Sandra C.
Keywords: Social responsibility of business
Digital communications
Issue Date: 2016
Publisher: IGI Global
Citation: Tomaselli, G., Melia, M., Garg, L., Gupta, V., Xuereb, P., & Buttigieg, S. (2016). Digital and traditional tools for communicating corporate social responsibility: a literature review. International Journal of Business Data Communications and Networking (IJBDCN), 12(2), 1-15.
Abstract: This paper reviews the literature to understand the current state of Corporate Social Responsibility (CSR) communication. The authors analyze not only the importance of CSR communication for businesses but also review the literature that deals with both digital and traditional tools adopted for CSR communication. This is followed by a discussion on how today's businesses are more aware of the importance of communicating CSR to their stakeholders. Furthermore, the literature review attempts to investigate how businesses are implementing both digital and traditional tools in a complementary way for their CSR communication strategy.
Appears in Collections:Scholarly Works - FacICTCIS

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