Heritage and tourism - creating a synergy : increasing visitor satisfaction

Abstract

From a tourism point of view, there are two overriding objectives for our heritage sites. Firstly, we need to protect and preserve the cultural site in accordance with sustainability principles. Secondly, we should strive to increase visitor satisfaction. There is an increaded sense of frustration among people in the tourist industry about the poor level of presentation of our more important heritage sites. One cannot but feel embarrassed about the presentation of sites such as Ggantija and Hagar Qim.