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Faculty of Media and Knowledge Sciences
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Issue Date
Title
Author(s)
2012
Measuring customer attractiveness
La Rocca, Antonella
;
Caruana, Albert
;
Snehota, Ivan
2016
Learner satisfaction in marketing simulation games : antecedents and influencers
Caruana, Albert
;
La Rocca, Antonella
;
Snehota, Ivan
2012
The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention : implications for brand management
Gatti, Lucia
;
Caruana, Albert
;
Snehota, Ivan
Discover
Author
3
Caruana, Albert
2
La Rocca, Antonella
1
Gatti, Lucia
Subject
1
Customer services -- Case studies
1
Management games -- Case studies
1
Marketing
1
Marketing -- Management -- Case s...
1
Marketing -- Simulation methods
1
Product management
1
Simulation games
1
Social responsibility of business...
1
Video games -- Vocational guidance
.
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