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Faculty of Media and Knowledge Sciences
Department of Corporate Communication
Scholarly Works - FacMKSCC
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Issue Date
Title
Author(s)
2007
Psychometric properties of the brand personality scale : evidence from a business school
Caruana, Albert
;
Berthon, Pierre
;
Pitt, Leyland F.
;
Berthon, Jean-Paul
2005
The state of theory in three premier advertising journals : a research note
Pitt, Leyland F.
;
Berthon, Pierre
;
Caruana, Albert
;
Berthon, Jean-Paul
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Author
2
Berthon, Pierre
2
Caruana, Albert
Subject
1
Advertising -- Case studies
1
Branding (Marketing) -- Psychology
1
Marketing