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Faculty of Media and Knowledge Sciences
Department of Corporate Communication
Scholarly Works - FacMKSCC
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Issue Date
Title
Author(s)
2009
Online communication of brand personality
Ankomah Opoku, Robert
;
Caruana, Albert
;
Pitt, Leyland F.
;
Berthon, Pierre
;
Wahlstrom, Asa
;
Nel, Deon
2009
Differentiation and silver medal winner effects
Caruana, Albert
;
Pitt, Leyland F.
;
Berthon, Pierre
;
Page, Michael
2007
Branding and diversity : the role of brand personality in positioning business schools
Caruana, Albert
;
Pitt, Leyland
;
Berthon, Pierre
;
Berthon, Jean-Paul
Discover
Author
3
Caruana, Albert
2
Pitt, Leyland F.
1
Ankomah Opoku, Robert
1
Berthon, Jean-Paul
1
Nel, Deon
1
Page, Michael
1
Pitt, Leyland
1
Wahlstrom, Asa
Subject
2
Consumer behavior
1
Brand name products
1
Business education
1
Business schools
1
Consumer satisfaction
1
Product differentiation
1
Target marketing