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Faculty of Media and Knowledge Sciences
Department of Corporate Communication
Scholarly Works - FacMKSCC
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Issue Date
Title
Author(s)
2012
The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention : implications for brand management
Gatti, Lucia
;
Caruana, Albert
;
Snehota, Ivan
2016
Learner satisfaction in marketing simulation games : antecedents and influencers
Caruana, Albert
;
La Rocca, Antonella
;
Snehota, Ivan
2012
Measuring customer attractiveness
La Rocca, Antonella
;
Caruana, Albert
;
Snehota, Ivan
2016
Developing new business relationships : an outside-in perspective
La Rocca, Antonella
;
Perna, Andrea
;
Caruana, Albert
;
Snehota, Ivan
2010
The effect of corporate reputation, perceived CSR and perceived quality on intention to buy panettone : implications for brand management.
Caruana, Albert
;
Gatti, Lucia
;
Snehota, Ivan
Discover
Author
3
La Rocca, Antonella
2
Gatti, Lucia
1
Perna, Andrea
Subject
2
Product management
1
Branding (Marketing)
1
Business networks -- Case studies
1
Commercial products -- Quality co...
1
Corporate image
1
Customer services -- Case studies
1
Household appliances
1
Management games -- Case studies
1
Marketing
.
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