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Faculty of Media and Knowledge Sciences
Department of Corporate Communication
Scholarly Works - FacMKSCC
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Issue Date
Title
Author(s)
2005
The formation of a ‘high price - high quality’ inferential belief : a study among young buyers of mobile phones and notebooks
Tsao, Hsiu-Yuan
;
Pitt, Leyland F.
;
Caruana, Albert
2005
The state of theory in three premier advertising journals : a research note
Pitt, Leyland F.
;
Berthon, Pierre
;
Caruana, Albert
;
Berthon, Jean-Paul
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Author
2
Caruana, Albert
1
Berthon, Jean-Paul
1
Berthon, Pierre
1
Tsao, Hsiu-Yuan
Subject
1
Marketing
1
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