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Faculty of Media and Knowledge Sciences
Department of Corporate Communication
Scholarly Works - FacMKSCC
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Item hits:
Issue Date
Title
Author(s)
1999
Excellence-market orientation link : some consequences for service firms
Caruana, Albert
;
Pitt, Leyland F.
;
Berthon, Pierre
2003
The market orientation-performance link : the role of service reliability
Caruana, Albert
;
Pitt, Leyland F.
;
Ewing, Michael T.
2014
The self-reference criterion revisited : toward an alternative conceptualisation
Pitt, Leyland F.
;
Caruana, Albert
;
Vella, Joseph M.
;
Mills, Adam J.
;
Anjali, Bal
2005
The state of theory in three premier advertising journals : a research note
Pitt, Leyland F.
;
Berthon, Pierre
;
Caruana, Albert
;
Berthon, Jean-Paul
Discover
Author
4
Caruana, Albert
2
Berthon, Pierre
1
Anjali, Bal
1
Berthon, Jean-Paul
1
Ewing, Michael T.
1
Mills, Adam J.
1
Vella, Joseph M.
Subject
1
Advertising -- Case studies
1
Consumer satisfaction
1
Contingency theory (Management)
1
Export marketing
1
Market segmentation
1
Reliability