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Faculty of Media and Knowledge Sciences
Department of Corporate Communication
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Issue Date
Title
Author(s)
2012
The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention : implications for brand management
Gatti, Lucia
;
Caruana, Albert
;
Snehota, Ivan
2010
The effect of corporate reputation, perceived CSR and perceived quality on intention to buy panettone : implications for brand management.
Caruana, Albert
;
Gatti, Lucia
;
Snehota, Ivan
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Author
2
Caruana, Albert
2
Gatti, Lucia
Subject
1
Branding (Marketing)
1
Commercial products -- Quality co...
1
Corporate image
1
Social responsibility of business
1
Social responsibility of business...