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Faculty of Media and Knowledge Sciences
Department of Corporate Communication
Scholarly Works - FacMKSCC
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Issue Date
Title
Author(s)
2002
Towards the development of a scalar equivalent etic multicultural advertising response scale (MARS)
Ewing, Michael T.
;
Caruana, Albert
;
Teo, Andy
2001
Anomia and deviant behaviour in marketing : some preliminary evidence
Caruana, Albert
;
Ramaseshan, Balasubramanian
;
Ewing, Michael T.
2006
The psychometric properties of eTail quality : an international investigation across product categories
Caruana, Albert
;
Ewing, Michael T.
2007
Psychometric properties of the schlinger Viewer Response Profile (VRP) : evidence from a large sample
Strasheim, Arien
;
Caruana, Albert
;
Pitt, Leyland F.
2014
Psychometric properties of the feedback orientation scale among South African salespersons
Lilford, Neil
;
Caruana, Albert
;
Pitt, Leyland F.
Discover
Author
3
Ewing, Michael T.
2
Pitt, Leyland F.
1
Lilford, Neil
1
Ramaseshan, Balasubramanian
1
Strasheim, Arien
1
Teo, Andy
Subject
4
Confirmatory factor analysis
2
Advertising
2
Management -- Research
1
Consumers -- Research
1
Customer loyalty -- Australia -- ...
1
Customer loyalty -- Malta -- Case...
1
Customer loyalty -- South Africa ...
1
Electronic commerce -- Case studies
1
Employees -- Attitudes
.
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