1. OAR@UM
  2. External Research Collection
  3. Social Sciences
  4. Finance
  5. European Research Studies Journal
  6. 2011
  7. European Research Studies Journal, Volume 14, Issue 4
Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/31564
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dc.contributor.authorHavlicek, Karel-
dc.date.accessioned2018-07-03T09:40:43Z-
dc.date.available2018-07-03T09:40:43Z-
dc.date.issued2011-
dc.identifier.citationHavlicek, K. (2011). Marketing management and marketing controlling of SMEs. European Research Studies Journal, 14(4), 39-54.en_GB
dc.identifier.urihttps://www.um.edu.mt/library/oar//handle/123456789/31564-
dc.description.abstractThe article gives information about the marketing management conception based on the M-C model resulting from a marketing research and marketing plan as key activities that are necessary for setting company goals, and from strategic and operative marketing controlling that is based on comparison and evaluation of deviations from the set goals and on proposal of measures in the form of risk management.en_GB
dc.language.isoenen_GB
dc.publisherUniversity of Piraeus. International Strategic Management Associationen_GB
dc.rightsinfo:eu-repo/semantics/openAccessen_GB
dc.subjectMarketing -- Managementen_GB
dc.subjectSmall business marketingen_GB
dc.subjectSmall business -- Managementen_GB
dc.subjectMarketing researchen_GB
dc.titleMarketing management and marketing controlling of SMEsen_GB
dc.typearticleen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.description.reviewedpeer-revieweden_GB
dc.publication.titleEuropean Research Studies Journalen_GB
Appears in Collections:European Research Studies Journal, Volume 14, Issue 4

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