1. OAR@UM
  2. External Research Collection
  3. Social Sciences
  4. Finance
  5. European Research Studies Journal
  6. 2007
  7. European Research Studies Journal, Volume 10, Issue 3-4
Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/32167
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dc.contributor.authorTomaskova, Eva-
dc.date.accessioned2018-07-24T18:31:27Z-
dc.date.available2018-07-24T18:31:27Z-
dc.date.issued2007-
dc.identifier.citationTomaskova, E. (2007). The current models of market orientation. European Research Studies Journal, 10(3-4), 81-88.en_GB
dc.identifier.issn11082976-
dc.identifier.urihttps://www.um.edu.mt/library/oar//handle/123456789/32167-
dc.description.abstractThe paper is focused on the development of the model of market orientation. The model of market orientation looks for the factors that preceded the market orientation and detects the factors that are from the market orientation affected. At first, there is stated compilation of the new finding at definition market orientation. The second part is devoted to positive and negative influences market orientation on business performance. There is also compilation of theoretical information about marketing orientation by authors working in this field in the paper. The main conclusions are stated in the last part of the work.en_GB
dc.language.isoenen_GB
dc.publisherUniversity of Piraeus. International Strategic Management Associationen_GB
dc.rightsinfo:eu-repo/semantics/openAccessen_GB
dc.subjectMarketing -- Managementen_GB
dc.subjectRelationship marketingen_GB
dc.subjectCompetitionen_GB
dc.titleThe current models of market orientationen_GB
dc.typearticleen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.description.reviewedpeer-revieweden_GB
dc.publication.titleEuropean Research Studies Journalen_GB
Appears in Collections:European Research Studies Journal, Volume 10, Issue 3-4

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