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dc.contributor.authorBudiono, Gatut L.-
dc.identifier.citationBudiono, G. L. (2017). Mapping and selecting company’s competitive strategy. European Research Studies Journal, 20(4A), 696-706.en_GB
dc.description.abstractThe main aim of this study is to identify the internal and external conditions a company faces as the basis for the selection of the appropriate strategies in accordance with the financial conditions of the company. The internal and the external conditions of the company have been obtained from primary and secondary data. Both provide information about the total condition of the company internally and externally. Three well known financial matrices have been used in this study namely the Internal Factor Evaluator (IFE), the External Factor Evaluator (EFE) and the Internal – External Matrix (IE). The IFE matrix analysis for the company used, as a case study in this article, has a total value of 2.446 while the EFE matrix has a value of 3.5275. The position of the firm in the IE matrix was in the second quadrant where the company grows and builds. This strategy is considered as the most appropriate for the company to face competition.en_GB
dc.publisherUniversity of Piraeus. International Strategic Management Associationen_GB
dc.subjectBusiness enterprisesen_GB
dc.subjectBusiness logisticsen_GB
dc.subjectBusiness planningen_GB
dc.titleMapping and selecting company’s competitive strategyen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.publication.titleEuropean Research Studies Journalen_GB
Appears in Collections:European Research Studies Journal, Volume 20, Issue 4, Part A

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