Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/33019
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dc.contributor.authorCamilleri, Mark Anthony-
dc.contributor.authorCosta, Rui Augusto-
dc.date.accessioned2018-08-24T10:26:12Z-
dc.date.available2018-08-24T10:26:12Z-
dc.date.issued2018-09-
dc.identifier.citationCamilleri, M. A., & Costa, R. A.(2018). The small businesses’ responsible entrepreneurship and their stakeholder engagement through digital media. In Costa, C. (Ed.), 13th European Conference on Innovation and Entrepreneurship (ECIE) (September 2018). University of Aveiro, Aveiro, Portugal.en_GB
dc.identifier.urihttps://www.um.edu.mt/library/oar//handle/123456789/33019-
dc.description.abstractThis research explored the small and medium-sized enterprises (SMEs) owner-managers’ attitudes toward digital media and stakeholder engagement. Its research methodology integrated measures from the technological acceptance model, the pace of technological innovation and corporate social responsibility (CSR), to better understand their rationale for using technology to communicate about commercial, ethical and social responsibility issues. A factor analysis indicated that the respondents were perceiving the usefulness of digital media to engage with marketplace stakeholders. Whilst, a stepwise regression analysis reported positive and significant relationships between the pace of technological innovation and the owner-managers’ perceived usefulness of digital media for communication purposes. The results also revealed that young owner-managers from the larger enterprises were more likely to utilize digital media than their smaller counterparts. This contribution implies that small and micro businesses are increasingly using digital media to improve their stakeholder engagement. This study indicates that the pace of technological innovation, the SMEs’ perceived ease of use of digital media, as well as their commercial responsibility were significant antecedents for the SMEs’ online communication.en_GB
dc.language.isoenen_GB
dc.publisherUniversity of Aveiro, Aveiro, Portugal - in collaboration with Academic Conferences and Publishing International, UKen_GB
dc.rightsinfo:eu-repo/semantics/openAccessen_GB
dc.subjectBusiness enterprisesen_GB
dc.subjectSmall businessen_GB
dc.subjectSmall business -- Managementen_GB
dc.subjectDigital mediaen_GB
dc.subjectSocial responsibility of businessen_GB
dc.titleThe small businesses’ responsible entrepreneurship and their stakeholder engagement through digital mediaen_GB
dc.typeconferenceObjecten_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.bibliographicCitation.conferencename13th European Conference on Innovation and Entrepreneurship (ECIE)en_GB
dc.bibliographicCitation.conferenceplaceAveiro, Portugal, 2018en_GB
dc.description.reviewedpeer-revieweden_GB
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