Social media : final report

Abstract

As a cultural entity for a major year-long event that was the European Capital of Culture, the Valletta 2018 Foundation needed to reach many diverse audiences. This meant that various Social Media and digital channels were established in order to create a dialogue between the audience and the Foundation in terms of advertising for events and special events, as well as sharing progress of the years leading up to the main event and also the whole ECoC year itself. What will follow is a brief overview of all the channels used within the Foundation with a more detailed discussion following in the sections to follow.