Please use this identifier to cite or link to this item:
|Title:||Digital and traditional tools for communicating corporate social responsibility : a literature review|
|Other Titles:||Corporate social responsibility : concepts, methodologies, tools, and applications|
Buttigieg, Sandra C.
|Keywords:||Social responsibility of business|
Business -- Technological innovations
Business communication -- Computer programs
Business communication -- Cross-cultural studies
Business communication -- Data processing
|Citation:||Tomaselli, G., Melia, M., Garg, L., Gupta, V., Xuereb, P. A., & Buttigieg, S. C. (2019). Digital and traditional tools for communicating corporate social responsibility: a literature review. In Corporate social responsibility : concepts, methodologies, tools, and applications (pp. 679-696). IGI Global.|
|Abstract:||This paper reviews the literature to understand the current state of Corporate Social Responsibility (CSR) communication. The authors analyze not only the importance of CSR communication for businesses but also review the literature that deals with both digital and traditional tools adopted for CSR communication. This is followed by a discussion on how today’s businesses are more aware of the importance of communicating CSR to their stakeholders. Furthermore, the literature review attempts to investigate how businesses are implementing both digital and traditional tools in a complementary way for their CSR communication strategy.|
|Appears in Collections:||Scholarly Works - FacHScHSM|
Files in This Item:
|digital and traditional tools.pdf|
|219.44 kB||Adobe PDF||View/Open Request a copy|
Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.