Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/44822
Title: Digital and traditional tools for communicating corporate social responsibility : a literature review
Other Titles: Corporate social responsibility : concepts, methodologies, tools, and applications
Authors: Tomaselli, Gianpaolo
Melia, Monia
Garg, Lalit
Gupta, Vipul
Xuereb, Peter
Buttigieg, Sandra C.
Keywords: Social responsibility of business
Business -- Technological innovations
Business communication
Business communication -- Computer programs
Business communication -- Cross-cultural studies
Business communication -- Data processing
Issue Date: 2019
Publisher: IGI Global
Citation: Tomaselli, G., Melia, M., Garg, L., Gupta, V., Xuereb, P. A., & Buttigieg, S. C. (2019). Digital and traditional tools for communicating corporate social responsibility: a literature review. In Corporate social responsibility : concepts, methodologies, tools, and applications (pp. 679-696). IGI Global.
Abstract: This paper reviews the literature to understand the current state of Corporate Social Responsibility (CSR) communication. The authors analyze not only the importance of CSR communication for businesses but also review the literature that deals with both digital and traditional tools adopted for CSR communication. This is followed by a discussion on how today’s businesses are more aware of the importance of communicating CSR to their stakeholders. Furthermore, the literature review attempts to investigate how businesses are implementing both digital and traditional tools in a complementary way for their CSR communication strategy.
URI: https://www.um.edu.mt/library/oar/handle/123456789/44822
Appears in Collections:Scholarly Works - FacHScHSM

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