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Title: Preface
Authors: McGee, John
Sammut-Bonnici, Tanya
Keywords: Marketing
Stock exchanges
International finance
Issue Date: 2015
Publisher: John Wiley & Sons
Citation: McGee, J. & Sammut-Bonnici, T. (2015). Preface. In C. L. Cooper (Ed.), Wiley encyclopedia of management (pp. i-iii). Hoboken: John Wiley & Sons.
Abstract: As editors of the Wiley Encyclopedia of Management 3e, Vol. 12 Strategic Management, we aim to provide business practitioners, academics, and students of the field with a comprehensive reference relating to strategy concepts, methods, and techniques to reflect the dynamism of industry practice and academic knowledge. The juxtaposition of concepts, methods and techniques reflects the need for clarity in strategic thought as well as practicality in strategy implementation. As an encyclopedia, this volume provides a broad coverage of the field and an accessible framework for investigating its subject matter. The Strategic Management volume has been compiled through a collaborative network of over 50 professors and industry leaders from universities, business schools, and business organizations from all parts of the globe. The result is a contemporary, dynamic, and global view of strategy, which represents cutting edge thinking in the world of corporate and societal management.
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