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dc.contributor.authorSammut-Bonnici, Tanya-
dc.contributor.authorMcGee, John-
dc.contributor.authorWensley, Robin-
dc.identifier.citationSammut-Bonnici, T., McGee, J., & Wensley, R. (2004). Complexity and complicity in mobile telecommunications : the effect of network externalities and isomorphic strategy. Strategic Balance: Driving Innovation and Maintaining Performance, Puerto Rico.en_GB
dc.description.abstractThe new information economy acts as a microcosm where the dynamics of complexity are present through the pervasive effects of increasing returns. Network externalities are the ubiquitous force behind winner-takes-all scenarios where only the strongest firms survive. The effect is evident in cases such as Microsoft's quasi-monopoly and eBay's dominance of the consumer and small business auctions market. Interestingly however, many important industries exhibiting strong network externalities, have emerged with no dominant winner and the competitive environment is preserved. This empirical study of the UK mobile telecom industry, which tracks an 18-year history of the mobile network operators as well as the strategies and product diffusion patterns of the networks, found firms counteracting winner-takes-all forces. Results indicate the presence of complex adaptive behavior between competing firms. Strategies are reconfigured to ensure the collective survival of all operators in the industry. The probability that one firm will dominate and that the rest will fail is eliminated. A complex set of isomorphic strategies emerges at the levels of network platforms, technical standards and consumer platforms. Through strategic herding, network externalities are exploited to act for the benefit of the whole industry causing competitors' market shares to converge dramatically to equal levels.en_GB
dc.publisherStrategic Management Societyen_GB
dc.subjectEconomies of scaleen_GB
dc.subjectCell phone services industry -- United Kingdomen_GB
dc.subjectDiminishing returnsen_GB
dc.subjectCell phone services industry -- Case studiesen_GB
dc.titleComplexity and complicity in mobile telecommunications : the effect of network externalities and isomorphic strategyen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.bibliographicCitation.conferencenameStrategic Balance : Driving Innovation and Maintaining Performanceen_GB
dc.bibliographicCitation.conferenceplacePeurto Rico, United States, 31/10-3/11/2004en_GB
Appears in Collections:Scholarly Works - FacEMAMar

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