Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/47756| Title: | The marketing of medicinals with special reference to advertising and medical representation |
| Authors: | Portelli, Kevin |
| Keywords: | Advertising -- Medicine -- Research Pharmacists -- Ethics Medical care -- Malta -- Marketing Drugs, Nonprescription Pharmaceutical industry |
| Issue Date: | 1992 |
| Publisher: | University of Malta. Department of Pharmacy |
| Citation: | Portelli, K. (1992). The marketing of medicinals with special reference to advertising and medical representation. In A. Serracino-Inglott (Ed.), Pharmacy Final Year Students 1992 Project Abstracts, Vol. 1, (pp. 22-32). University of Malta. Department of Pharmacy |
| Abstract: | The ethical promotion of medicinals has developed into a controversial issue. The ever increasing number of medicinal products available worldwide has caused the marketing of medicinals to follow courses so complex in nature that ethics are only too often cast aside. This dissertation, for this reason, will aim to evaluate the role of the pharmacist in the field of contemporary medical representation. It will also attempt to evaluate current practices by which medicinals are marketed and advertised in Malta. It will also aim to correlate these practices with appropriate legislation in an effort to ensure that as far as possible an ethical approach to drug marketing will prevail locally. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/47756 |
| Appears in Collections: | Pharmacy final year students 1992 project abstracts : volume one |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| The_marketing_of_medicinals_with_special_reference_to_advertising_and_medical_representation_1992.pdf | 418.55 kB | Adobe PDF | View/Open |
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