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dc.contributor.authorKarambut, Fermico-
dc.contributor.authorNurmalina, Rita-
dc.contributor.authorNajib, Mukhamad-
dc.identifier.citationHartoyo, Karambut, F., Nurmalina, R., & Najib, M. (2019). The intention in online submission of micro credit. European Research Studies Journal, 22(3), 186-200.en_GB
dc.description.abstractPurpose: The research aimed to identify the merchant intention in online submission microcredit through e-marketplace and formulate an online microcredit submission model. Total samples of 235 respondents were selected by convenience sampling method through an online survey of online sellers who were members of the Indonesian Online Business Association (APOI). Design/Methodology/Approach: Structural equation modeling (SEM) was used to test the empirical data derived from surveys with the proposed hypotheses. Findings: The results showed that marketing mix gives a greater influence on intention compared to attitude toward behavior. Practical Implications: The research is one of first attempts to provide valuable insight for an overview of MSME's intention towards micro credit in the framework of planning micro-credit distribution (KUR) in Indonesia through e-commerce media. Originality/Value: The research provided an overview of the intention of online sellers / merchants to online submission systems through e-marketplace media and estimates how far is the persepsion of marketing mix in increasing intention.en_GB
dc.publisherUniversity of Piraeus. International Strategic Management Associationen_GB
dc.subjectElectronic commerceen_GB
dc.subjectBusiness -- Computer simulationen_GB
dc.subjectInternet marketingen_GB
dc.subjectInternet auctionsen_GB
dc.titleThe intention in online submission of micro crediten_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.publication.titleEuropean Research Studies Journalen_GB
Appears in Collections:European Research Studies Journal, Volume 22, Issue 3

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