Please use this identifier to cite or link to this item:
Full metadata record
DC FieldValueLanguage
dc.contributor.authorRubáček, Filip-
dc.contributor.authorJindřichovská, Irena-
dc.contributor.authorHorváthová, Zuzana-
dc.contributor.authorAbrhám, Josef-
dc.identifier.citationRubáček, F., Jindřichovská, I., Horváthová, Z., & Abrhám, J. (2020). Accessibility of websites of the European national tourism boards. International Journal of Economics and Business Administration, 8(2), 114-125.en_GB
dc.description.abstractPurpose: The aim is to find out the current state of accessibility of the websites of European national tourism boards. Furthermore, the identification of the most common errors in terms of accessibility as well as recommendations leading to their correction is aimed for. Design/methodology/approach: The study is based on methods of testing the availability of web systems. The testing included automated tools, namely AChecker and Accessibility Evaluation Tool, as well as the WCAG 2.1 checklist developed by WebAIM initiative. Findings: The research has shown a relatively high accessibility of those websites. Nevertheless, some accessibility violations have been identified that can significantly complicate the accessibility of those websites for users using various assistive devices or other alternative hardware or software means. The most commonly identified errors include: failure to use alternative text for content-relevant images, the absence of text or audio transcripts for videos shared via Youtube, missing descriptions for text form elements and missing label for search form. Practical implications: The results of the research can be used in the evaluation of web presentations at the level of tourism boards and destination management. Originality/Value: The main output of this article is the application of web testing methodology on a comprehensive set of national tourist boards.en_GB
dc.publisherEleftherios Thalassinosen_GB
dc.subjectTourism -- Government policy -- Europeen_GB
dc.subjectTourism -- Managementen_GB
dc.subjectTourism -- Marketingen_GB
dc.subjectHospitality industry -- Europeen_GB
dc.subjectTourism -- Internet marketing -- Europeen_GB
dc.subjectWeb sites -- Designen_GB
dc.titleAccessibility of websites of the European national tourism boardsen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.publication.titleInternational Journal of Economics and Business Administrationen_GB
Appears in Collections:IJEBA, Volume 8, Issue 2

Files in This Item:
File Description SizeFormat 
Accessibility of Websites of the European National Tourism Boards.pdf285.32 kBAdobe PDFView/Open

Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.