Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/5907| Title: | The effect of colour on the intention to buy online |
| Authors: | Scicluna, Petra |
| Keywords: | Color -- Psychological aspects Teleshopping -- Psychological aspects Electronic commerce -- Psychological aspects Consumer behavior |
| Issue Date: | 2012 |
| Abstract: | This experiment investigated the effect that colours have on individuals' attitudes and intentions to purchase from an online website. Two experimental groups were set up, one consisting of participants viewing a blue website and one with participants viewing a red website. A data collection tool was also used to obtain the attitudes and intentions of 115 participants. A significant difference was found where participants viewing the blue website reported more positive attitudes towards it than participants viewing the red one. Moreover, they had increased intentions to purchase from the blue website. |
| Description: | B.PSY.(HONS) |
| URI: | https://www.um.edu.mt/library/oar//handle/123456789/5907 |
| Appears in Collections: | Dissertations - FacEdu - 2012 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 12BPSY056.pdf Restricted Access | 1.78 MB | Adobe PDF | View/Open Request a copy |
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