1. OAR@UM
  2. External Research Collection
  3. Social Sciences
  4. Finance
  5. Journal of Corporate Governance, Insurance and Risk Management
  6. 2016
  7. JCGIRM, Volume 3, Issue 3, 2016
Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/67480
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dc.contributor.authorSwain, Dindayal-
dc.date.accessioned2021-01-20T09:50:22Z-
dc.date.available2021-01-20T09:50:22Z-
dc.date.issued2016-
dc.identifier.citationSwain, D. (2016). An output driven sync of visual merchandising and impulse buying behaviour : an organized retail case from Bhubaneswar. Journal of Corporate Governance, Insurance and Risk Management, 3(3), 19-31.en_GB
dc.identifier.issn2757-0983-
dc.identifier.urihttps://www.um.edu.mt/library/oar/handle/123456789/67480-
dc.description.abstractApparel industry in India is booming and there is fierce competition among various players in apparel segment in terms of lifestyle format. The present study is aimed at finding out the impact of various dimensions of visual merchandising vis-a-vis impulse buying behavior of the customers visiting “Shopping Malls”. Four dimensions of visual merchandising i.e. window display, in-store form/ mannequin display, floor merchandising and promotional signage are researched to find its impact on IBB. The results reveal that certain dimensions of visual merchandising do affect impulse purchase. Hence, visual merchandising is important for strategic marketing decisions to increase both the sales and the communication effect of the stores.en_GB
dc.language.isoenen_GB
dc.publisherGovernance Research and Development Centre, Croatia & University of Malta, Faculty of Economics, Management and Accountancy, Department of Insuranceen_GB
dc.rightsinfo:eu-repo/semantics/openAccessen_GB
dc.subjectClothing trade -- Indiaen_GB
dc.subjectMerchandisingen_GB
dc.subjectImpulse buying -- Indiaen_GB
dc.subjectFashion merchandising -- Indiaen_GB
dc.titleAn output driven sync of visual merchandising and impulse buying behaviour : an organized retail case from Bhubaneswaren_GB
dc.typearticleen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.description.reviewedpeer-revieweden_GB
dc.publication.titleJournal of Corporate Governance, Insurance and Risk Managementen_GB
Appears in Collections:JCGIRM, Volume 3, Issue 3, 2016

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