Please use this identifier to cite or link to this item:
Full metadata record
DC FieldValueLanguage
dc.contributor.authorGumbo, Linda C.-
dc.contributor.authorHalimani, Douglas-
dc.contributor.authorDiza, Misheck-
dc.identifier.citationGumbo, L. C., Halimani, D., & Diza, M. (2017). Perceived usefulness (PU) and perceived ease of use (PEOU) as key drivers of mobile banking adoption : a case of Zimbabwe. Journal of Corporate Governance, Insurance and Risk Management, 3(3), 87-105.en_GB
dc.description.abstractThe traditional brick and mortar buildings labeled “Banks” are fast becoming a historical notion being replaced by electronic, paperless and virtual money. Globalisation has ushered a new era resulting in availability of mobile phones to the larger populace of the world despite physical location. Mobile networking has created a platform that has seen acquisition of mobile phones which in turn has accorded billions of people Self Service Technologies (SST). These services know no boundaries. This paper seeks to explore two determinant variables of the Technological Acceptance Model (TAM) which have become major variables in the implementation of mobile banking projects. Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) are arguably the cornerstones if mobile banking is to be successfully implemented, and hence adopted, in these financial services sector advancements. This Paper seeks to hypothetically explore the argument that PU and PEOU have the greatest impact on the implementation of mobile banking projects when considered in relation to other factors. The case of the mobile banking situation in Zimbabwe will be explored.en_GB
dc.publisherGovernance Research and Development Centre, Croatia & University of Malta, Faculty of Economics, Management and Accountancy, Department of Insuranceen_GB
dc.subjectDigital currencyen_GB
dc.subjectGlobalization -- Economic aspects -- Zimbabween_GB
dc.subjectBanks and banking, Mobile -- Zimbabween_GB
dc.subjectElectronic funds transfers -- Zimbabween_GB
dc.titlePerceived usefulness (PU) and perceived ease of use (PEOU) as key drivers of mobile banking adoption : a case of Zimbabween_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.publication.titleJournal of Corporate Governance, Insurance and Risk Managementen_GB
Appears in Collections:JCGIRM, Volume 4, Issue 1, 2017

Files in This Item:
File Description SizeFormat 
JCGIRM4(1)A6.pdf453.64 kBAdobe PDFView/Open

Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.