Sustainability reporting in international hotel chains

Abstract

The rise of stakeholder engagement and corporate social responsibility emphasizes the necessary integration of the economic, social and environmental aspects of business management. This is not only reflected by decisions, and behaviours, but also by the tools and methods of communicating business results. It has become apparent that there is a need for all relevant stakeholders to be provided with consistent and comprehensive information about how corporate social responsibility and sustainable performance are being achieved. The paper aims to show the tools used by major international hotel chains for sustainability reporting; an analysis on the quality and quantity of content provided in such reports by tourism enterprises, in order to make appropriate judgments about communications and the potential for improvement.