Please use this identifier to cite or link to this item:
Full metadata record
DC FieldValueLanguage
dc.contributor.authorSelvarasu, A.-
dc.contributor.authorSankaran, A.-
dc.identifier.citationSelvarasu, A., & Sankaran, A. (2017). Service design innovation for aquarium customer value. International Journal of Finance, Insurance and Risk Management, 7(1), 1268-1277.en_GB
dc.description.abstractAquarium business service is an unexplored area of research, from the prospective of customer value. The research question has been posed to explore the service encounter of hobbyist, children, business person, youngsters and other segments of aquarium users. The purpose of the study is to map the aquarist reaction against aquarium user’s actions and to trace the interactions of interfaces in promoting aquarium related artifacts. The study has been designed with triangulation of brainstorming, expert-depth interview, real-time observation, focused-depth interview (real-time fish exhibition) using Human Activity Modeling (HAM). The qualitative data for applying grounded theory have been collected and processed with QSR NVivo software. The customer value constellation map depicted five different unique customer values viz., planted-design, pet-companion, prosperity/evil-protection aesthetic, exotic-marine and upgradation. The service design requirement has been identified with hobbyist, children, business person, youngsters and other segments of aquarium users.en_GB
dc.publisherISMASYSTEMS Scientific Researchen_GB
dc.subjectGrounded theoryen_GB
dc.subjectHuman activity recognitionen_GB
dc.titleService design innovation for aquarium customer valueen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holderen_GB
dc.publication.titleInternational Journal of Finance, Insurance and Risk Managementen_GB
Appears in Collections:Volume 7, Issue 1, 2017

Files in This Item:
File Description SizeFormat 
Service_design_innovation_for_aquarium_customer_value.pdf396.57 kBAdobe PDFView/Open

Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.