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DC Field | Value | Language |
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dc.contributor.author | Selvarasu, A. | - |
dc.date.accessioned | 2021-03-26T06:43:25Z | - |
dc.date.available | 2021-03-26T06:43:25Z | - |
dc.date.issued | 2017 | - |
dc.identifier.citation | Selvarasu, A. (2017). Effect of internal marketing mix on healthcare, banking and educational service performance. International Journal of Finance, Insurance and Risk Management, 7(1), 1255-1267. | en_GB |
dc.identifier.uri | https://www.um.edu.mt/library/oar/handle/123456789/72324 | - |
dc.description.abstract | The explorative study on the effect of internal marketing mix on the involvement of internal customer with a giant metaphor mix using projective technique was an innovative research. Internal Marketing influencers such as vision, development, reward, empowerment and internal communication on internal customers’ services support, brand partnership and corporate ownership have been studied for its strength of relationships. The components of IM Mix have been matched with the giant metaphor mix such as the balance, journey, transformation, connection, container, resources and control. The study areas have been maintained as healthcare, banking and educational services. The findings of the study have given scope for improving the existing scale for measuring IM Mix for services. | en_GB |
dc.language.iso | en | en_GB |
dc.publisher | ISMASYSTEMS Scientific Research | en_GB |
dc.rights | info:eu-repo/semantics/openAccess | en_GB |
dc.subject | Marketing -- Case studies | en_GB |
dc.subject | Medical care -- Case studies | en_GB |
dc.subject | Banks and banking -- Case studies | en_GB |
dc.subject | Education -- Case studies | en_GB |
dc.title | Effect of internal marketing mix on healthcare, banking and educational service performance | en_GB |
dc.type | article | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder | en_GB |
dc.description.reviewed | peer-reviewed | en_GB |
dc.identifier.doi | 10.35808/ijfirm/165 | - |
dc.publication.title | International Journal of Finance, Insurance and Risk Management | en_GB |
Appears in Collections: | Volume 7, Issue 1, 2017 |
Files in This Item:
File | Description | Size | Format | |
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Effect_of_internal_marketing_mix_on_healthcare_banking_and_educational_service_performance.pdf | 764.56 kB | Adobe PDF | View/Open |
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