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dc.identifier.citationCalleja, J. (1997). A marketing audit of the Ta' Qali agricultural marketing centre (Master's dissertation).en_GB
dc.description.abstractThis study consists of a Marketing Audit of the only Agricultural Centre in Malta, The Ta' Qali Pitkali Marketing Centre. The most important finding which transpired from the Audit is that the philosophy of management and employees in the organization is focused around the "Operations" concept rather than on the "Marketing" concept. My efforts were directed primarily, on indicating the opportunities which exist, and setting objectives to cater for these opportunities. The study emphasizes that contrary to the current practise at the Pitkali Markets, the buyer indicates what is to be produced rather than the seller offering what he produces. I have examined the present system of operations and found that an uprooting of the present system is necessary, giving way to a new organization structured along marketing activities at all levels. The Marketing concept should not only extend to the tangible product offered for sale at the Pitkali Markets, but also in the service that is delivered to the users.en_GB
dc.subjectMarketing -- Maltaen_GB
dc.subjectMarketing audits -- Maltaen_GB
dc.subjectConsumer behavior -- Maltaen_GB
dc.subjectCrops -- Maltaen_GB
dc.titleA marketing audit of the Ta' Qali agricultural marketing centreen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.publisher.institutionUniversity of Maltaen_GB
dc.publisher.departmentFaculty of Economics, Management and Accountancy. Department of Marketingen_GB
dc.contributor.creatorCalleja, James (1997)-
Appears in Collections:Dissertations - FacEma - 1959-2008
Dissertations - FacEMAMar - 1996-2010

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