Creativity and innovation in sustainable craft production

Abstract

This dissertation argues that artisans have an important role to play in the promotion of sustainable development. By adhering to the holistic values of sustainability in their craft production, they can make valuable contributions to its four pillars, namely the environment, society, economy and culture. At the same time, artisans stand to gain considerably by tapping into the values of sustainable development, as these could lead to a host of personal and financial benefits. This study suggests that creativity and innovation have a key role to play in enhancing the sustainability of traditional artisans in Malta. By means of in-depth semi-structured interviews conducted over two phases of research, this study explored the current conditions and practices of traditional local artisans and their craft production, with a focus on their creativity, innovation and sustainability. Phase one consisted of informal and exploratory interviews with 6 participants. The interviews in the second phase were more formal and structured, and involved 12 other participants. Three artisans were chosen from each of the four selected craft sectors: filigree, pottery, textiles, and cane works. The interviews were recorded and transcribed, followed by a thematic analysis of the data. Key findings include that the artisans in this study share a predominant attitude of openness to creative thinking and innovation adoption. Respondents spoke about their creative strategies for coping with a challenging external environment and reported various innovations which they adopted with a range of positive impacts. Additionally, the study sheds light on ways in which creativity and innovation can enhance the sustainability of craft production. The study concludes with five key recommendations addressing ways in which the situation of traditional artisans can be improved regarding their sustainability and craft production with the help of creativity and innovation, according to the values of sustainable development.