Creativity and innovation in a non governmental organisation in Malta : a case study

Abstract

It can generally be deduced that Non Governmental Organisations are usually focused on providing services and support the needs of different groups of people within the community. NGOs are functioning in an increasingly changing world with an increasing competition for resources. Hence they need to continuously adapt, redesign and reinvent themselves through the process of creativity and innovation (Ross & Segal 2002, Jaskyte & Kisieliene 2006). This dissertation aims at taking a slingle case study approach and analyse in depth one of the largest Maltese NGOs and seeks to answer the following: To what extent are creativity and innovation moving forward the NGO? How are creativity and innovation being fostered or inherited? How are creativity and innovation perceived and considered? The research employs qualitative research which enables the researcher to be closer to the organisation and its members and explore its environment to gain a clear understanding of the culture and climate through observations, semi-structured interviews and document analysis. Results outline no common understanding amongst employees about the meaning of creativity. Definitions emphasise divergent thinking, the practice of creating something out of nothing and the association of creativity with manual and/or artistic work. Those who differentiate between creativity and innovation refer to the 'usefulness' of innovation. Consensus on the importance of creativity and innovation is apparent throughout. Promoters and inhibitors of creativity and innovation at the organisation are outlined. Inhibitors include time constraints, heavy workloads, lack of funding and staff shortage. A lack of a structured format for the stimulation of ideas might keep employees back from suggesting ideas even in an open door ambience. A degree of risk taking, decision making, staff motivation, partnerships with other organisations, social activities and investment in training are amongst promoters of creativity and innovation.