Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/79245
Title: Consumers' response to CSR activities : the relationship between increased awareness and purchase intention
Authors: Galea, Mark (2010)
Keywords: Social responsibility of business -- Malta
Purchasing -- Malta
Business ethics -- Malta
Issue Date: 2010
Citation: Galea, M. (2010). Consumers' response to CSR activities : the relationship between increased awareness and purchase intention (Bachelor's dissertation).
Abstract: Few issues seem to have dictated such a vast and yet unclear amount of academic attention, than the issue of corporate social responsibility. There has been little done in Malta to enrich such literature on a concept that is becoming an integral tool in the design of effective corporate brand management. In light of the situation, one of the primary intentions of this paper was to explore the concept of corporate social responsibility with the aim of facilitating a deeper understanding. The study endeavoured to analyse consumers' level of awareness and its impact on their perception of the company and their purchase intent. Data was collected from 250 randomly chosen consumers in Malta, using a telephone survey as the primary data collection method. The findings here suggest a low level of awareness amongst Maltese consumers, and those that are aware are unlikely to change their service providers based solely on the CSR attributions of another bank. The data provided in this research paper would prove to be useful guidance to companies for strengthening their CSR portfolio.
Description: B.COMMS.(HONS)
URI: https://www.um.edu.mt/library/oar/handle/123456789/79245
Appears in Collections:Dissertations - FacMKS - 1988-2012
Dissertations - FacMKSMC - 1992-2014

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