Assessing driver perceptions towards sustainable mobility : a case study of the University of Malta, Msida Campus

Abstract

Mobility is a necessity. However, this necessary activity cannot evade a number of related problems which tend to accompany the various modes of travel. Some of these associated inconveniences can possibly be reduced, depending on the means of transport adopted as well as the way these are used. Understanding how travel methods can accomplish a measure of sustainability is a compelling task. Sustainability in this sector has therefore become a popular endeavour also in Malta. In 2010 the University of Malta commissioned the Institute for Sustainable Development (ISD) of the same University to devise a Green Travel Plan (GTP). This study utilises the data gathered by the ISD related to existing travel patterns at the University of Malta to identify main points about travelling behaviour at this University. The enquiry focuses mainly on those difficulties that are hindering students from adopting sustainable transport modes. The research aims at shedding light on these barriers, thus helping the researcher to develop proposals considered to be adequately suited to relieve this situation. Such proposal shall be based on the outcomes of focus groups, and on the study of the potential level of success of the suggested measures, should these be implemented. The University of Malta is the subject of this case study. The work done will enable the researcher to put forward a number of measures to enhance the effectiveness of the Green Travel Plan. This knowledge may then act as a framework for the setting up of other GTPs for institutions in Malta, as well as apply the knowledge to remove those barriers hindering a change in mode choice towards sustainable travel.