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dc.contributor.authorMikiewicz, Urszula-
dc.contributor.authorMoroz, Miroslaw-
dc.date.accessioned2021-10-13T12:43:58Z-
dc.date.available2021-10-13T12:43:58Z-
dc.date.issued2021-
dc.identifier.citationMikiewicz, U., & Moroz, M. (2021). Trade-offs occurring in the process of commercialization of SARS-CoV-2 test in a narrow window of opportunity. European Research Studies Journal, 24(2), 294-313.en_GB
dc.identifier.urihttps://www.um.edu.mt/library/oar/handle/123456789/82081-
dc.description.abstractPurpose: The aim of the paper is to assess the choices made within the trade-offs specific for the commercialization of a biomedical product in the circumstances of a narrow window of opportunity. Design/methodology/Approach: The analysis of the literature on this subject revealed a research gap in the analysis of the trade-offs occurring during R&D works in the process of the development and commercialization of a biomedical product in the circumstances of a narrow window of opportunity for market introduction. For the sake of capturing the dynamic specificity of the innovation process and its comprehensive presentation, the authors decided to use the case study method. Findings: The results of the research suggest that focusing on one factor (time) is possible when mobilising the entire potential of the enterprise, but ultimately it does not have to translate into faster launch of serial production and taking advantage of the window of opportunity. Research shows that excessive simplifications in the area of innovation process management lead to the need to re-implement some stages of the R&D works. Practical Implications: Conclusions from the analysis of trade-offs can help managers in making key decisions within the innovative process under time pressure. Originality/Value: Despite the time pressure, it is advisable to follow the main principles of conducting the research process, in particular, defining milestones in advance, exercising critical approach to formulating assumptions, taking care of good communication between R&D discipline teams, making at least a preliminary trade-off calculation.en_GB
dc.language.isoenen_GB
dc.publisherUniversity of Piraeus. International Strategic Management Associationen_GB
dc.rightsinfo:eu-repo/semantics/openAccessen_GB
dc.subjectBiology -- Researchen_GB
dc.subjectTechnological innovations -- Case studiesen_GB
dc.subjectSARS (Disease) -- Treatmenten_GB
dc.titleTrade-offs occurring in the process of commercialization of SARS-CoV-2 test in a narrow window of opportunityen_GB
dc.typearticleen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holderen_GB
dc.description.reviewedpeer-revieweden_GB
dc.identifier.doi10.35808/ersj/2127-
dc.publication.titleEuropean Research Studies Journalen_GB
Appears in Collections:European Research Studies Journal, Volume 24, Issue 2



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