Do it again! Recent developments in the study of habitual entrepreneurship and a look to the future

Abstract

In 1986 Ian MacMillan wrote that ‘to really understand entrepreneurship, let’s study habitual entrepreneurs’ (1986: 241). Why? He argued that habitual entrepreneurs have had many an opportunity to attempt a business, analyze the attempt, and after several attempts recognize their mistakes and correct them in subsequent ventures – they build an “experience curve” for entrepreneuring. It is by studying the experience-driven skills and techniques that these business generators develop that we will eventually learn the “technology” of entrepreneurship.