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dc.identifier.citationMuscat, N. (2021). Churn rates: a comparison between Maltese companies vs i-gaming companies (Bachelor's dissertation).en_GB
dc.descriptionB.Sc. (Hons) Bus.& IT(Melit.)en_GB
dc.description.abstractThis research sets out to investigate the area of customer churn with respect to several Maltese industries, namely the iGaming, telecommunication, and banking industry. Comparisons will be drawn between the above-mentioned industries mainly to give attention towards the practical implications of churn modelling systems and their importance within the respective industries. Candidates from these industries were asked to participate in an online one-on-one interview where they gave their working knowledge on their respective company’s relationship with customer churn prediction models. A total of 10 interviewees were questioned through a semi-structured interview process. The findings presented within this study, highlighted the fact that the banking industry was the one who gave the least importance towards predicting churn as the industry is traditionally characterised with very low churn. Furthermore, iGaming companies were noted to give the most attention towards predicting churn, by instantly rectifying potential churners using automated systems linking churn prediction models with CRM systems. The implications of these findings iterated how competitive and volatile both the iGaming and telecommunication industries have become, as well as echoing the rise in importance of caring for one’s customers.en_GB
dc.subjectInternet gambling -- Maltaen_GB
dc.subjectTelecommunication -- Maltaen_GB
dc.subjectBanks and banking -- Maltaen_GB
dc.subjectCustomer relations -- Maltaen_GB
dc.subjectCustomer loyalty -- Maltaen_GB
dc.subjectConsumer satisfaction -- Maltaen_GB
dc.titleChurn rates : a comparison between Maltese companies vs i-gaming companiesen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.publisher.institutionUniversity of Maltaen_GB
dc.publisher.departmentFaculty of Economics, Management and Accountancy. Department of Managementen_GB
dc.contributor.creatorMuscat, Nigel (2021)-
Appears in Collections:Dissertations - FacEma - 2021
Dissertations - FacEMAMAn - 2021

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