Please use this identifier to cite or link to this item:
Title: The obsolescence of products : socio-psychological drives for consumption
Authors: Vella, Sheena (2010)
Keywords: Product obsolescence
Consumption (Economics)
Social influence
Issue Date: 2010
Citation: Vella, S. (2010). The obsolescence of products : socio-psychological drives for consumption (Bachelor’s dissertation).
Abstract: The study explores whether concern for self-image adjustment increases people's perception that their products of clothing and technology are obsolete, and whether this makes them more likely to consume newer products to replace their psychologically obsolete ones. The research yields insight into the consumeristic habits of an industrialised society. A quantitative questionnaire was used to compare respondents' scores on self-monitoring and interpersonal influence to their levels of consumption and experience of psychological obsolescence. Findings indicate that higher self-monitors consume more technological gadgets, but do not experience more psychological obsolescence, whereas those who are more normatively interpersonally influenced consume more clothing and experience psychological obsolescence more frequently. The implication is that social influence encourages consumption, as a way of blending in with others or standing out from the crowd, however other factors besides products' psychological obsolescence, such as sex, age and income also influence people's decision to purchase products. The study increases awareness of the socio-psychological motives behind our consumption habits and emphasises that consumption today is not only a practice of functional utility.
Description: B.PSY.(HONS)
Appears in Collections:Dissertations - FacSoW - 1997-2010
Dissertations - FacSoWPsy - 1993-2010

Files in This Item:
File Description SizeFormat 
  Restricted Access
4.38 MBAdobe PDFView/Open Request a copy

Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.