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dc.identifier.citationVella, S. (2010). The obsolescence of products : socio-psychological drives for consumption (Bachelor’s dissertation).en_GB
dc.description.abstractThe study explores whether concern for self-image adjustment increases people's perception that their products of clothing and technology are obsolete, and whether this makes them more likely to consume newer products to replace their psychologically obsolete ones. The research yields insight into the consumeristic habits of an industrialised society. A quantitative questionnaire was used to compare respondents' scores on self-monitoring and interpersonal influence to their levels of consumption and experience of psychological obsolescence. Findings indicate that higher self-monitors consume more technological gadgets, but do not experience more psychological obsolescence, whereas those who are more normatively interpersonally influenced consume more clothing and experience psychological obsolescence more frequently. The implication is that social influence encourages consumption, as a way of blending in with others or standing out from the crowd, however other factors besides products' psychological obsolescence, such as sex, age and income also influence people's decision to purchase products. The study increases awareness of the socio-psychological motives behind our consumption habits and emphasises that consumption today is not only a practice of functional utility.en_GB
dc.subjectProduct obsolescenceen_GB
dc.subjectConsumption (Economics)en_GB
dc.subjectSocial influenceen_GB
dc.titleThe obsolescence of products : socio-psychological drives for consumptionen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.publisher.institutionUniversity of Maltaen_GB
dc.publisher.departmentFaculty for Social Wellbeing. Department of Psychologyen_GB
dc.contributor.creatorVella, Sheena (2010)-
Appears in Collections:Dissertations - FacSoW - 1997-2010
Dissertations - FacSoWPsy - 1993-2010

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