Cleaning genie : an international case study in integrated product development

Abstract

This paper documents the product development project that was carried out following the first session of the Integrated Product Development Summer School (ipdISS14). The first part of this summer school was held in Malta in May 2014. The second part was held in Magdeburg in September. The team was comprised of six members from five EU institutions and the aim of the project was develop a cleaning solution for delicate objects by using an Integrated Product Development methodology. The report presents the process in detail as well as important lessons learned. The final solution proposed, Cleaning Genie, is a cleaning add-on for cordless screwdrivers for the consumer market. Many households are lacking effective and cost efficient means of cleaning delicate objects, little did they know that the common cordless screwdriver that most of them have in their toolbox together with the affordable Cleaning Genie add-ons can solve their cleaning problems. Cleaning Genie is targeting an enormous consumer market by applying bundling and low price strategies.