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dc.contributor.authorSmith, Russell-
dc.identifier.citationSmith, R. (2021). Doctoral School annual lecture 2021 : everyone runs a business. University of Malta. Doctoral Schoolen_GB
dc.description.abstractObtaining a PhD is not easy. And neither should it be. It identifies the holder as having made a significant contribution, to a body of academic knowledge, all to the satisfaction of academic experts in the field. That takes years of dedicated study and experimental work. Towards the end of that period of intensive work, many doctoral students begin to question their future and suffer from the Quo Vadis syndrome. The choice often appears simple: either pursue an academic career or not. But this is the trap of the ‘single pursuit’ illusion ... the idea that only one option at a time is possible. A common view, although one that I now know to be false. Taking a PhD is not common. So why not be uncommon?en_GB
dc.description.abstractIn this talk, Professor Smith argues that everyone in the world of work actually runs a business by selling their know-how. In other words, they are the business. All businesses sell just that one thing, know-how, either packaged as a product and/or a service. The doctoral student must step back and look at themselves from a new perspective. Will you sell your know-how to one customer and become an employee? Or will you sell it to multiple customers and become an employer? It is all a matter of assessing the true risk and reward from the commercialisation of your know-how, not the conventional perception.en_GB
dc.publisherUniversity of Malta. Doctoral Schoolen_GB
dc.subjectUniversity of Malta. Doctoral Schoolen_GB
dc.subjectDoctoral students -- Case studiesen_GB
dc.subjectDegrees, Academicen_GB
dc.subjectDissertations, Academic -- Case studiesen_GB
dc.titleDoctoral School annual lecture 2021 : everyone runs a businessen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
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