Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/95018| Title: | Relationship marketing : is it the way ahead? |
| Authors: | Caruana, Albert |
| Keywords: | Relationship marketing Marketing -- Management Customer services Customer relations -- Management |
| Issue Date: | 1994-11 |
| Publisher: | The Malta Business Weekly |
| Citation: | Caruana, A. (1994, November). Relationship marketing: is it the way ahead?. The Malta Business Weekly, pp. 38. |
| Abstract: | Relationship marketing is a term that has crept into the marketing vocabulary in recent years. The article discussed the purpose of relationship marketing, and if this is just some news 'in' idea that will blow away after a few years or it is here to stay. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/95018 |
| Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| The_relationship_marketing_is_it_the_way_ahead(1994).pdf | 5.18 MB | Adobe PDF | View/Open |
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