Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/95362| Title: | Companies selling to companies |
| Authors: | Caruana, Albert |
| Keywords: | Industrial marketing -- Management Selling Business enterprises -- Marketing |
| Issue Date: | 1995-06 |
| Publisher: | The Malta Business Weekly |
| Citation: | Caruana, A. (1995, June) Companies selling to companies. The Malta Business Weekly, pp. 25. |
| Abstract: | The focus in marketing is often on firms selling to individual consumers. However a much larger market is undoubtedly that of companies selling to other organizations. Effective marketing to these organizational markets rests on an understanding of the process that buying firms go through and the variables that affect this process. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/95362 |
| Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Companies_selling_to_companies(1995).pdf | 4.38 MB | Adobe PDF | View/Open |
Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.