University of Malta

Professor Albert Caruana
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Professor Albert CARUANA Ph.D. (Brunel), M.A. (Lanc), B.A. (Hons), A.C.I.B.

Office: Faculty of Media and Knowledge Sciences, Room 601


Albert CARUANA Ph.D. is Professor of Marketing at the University of Malta, and at the University of Bologna, Italy. He obtained a Ph.D. in Marketing in 1994 from Henley Business School, UK; an MA in Marketing Management from the University of Lancaster, UK and a BA (Hons.) in Business Management from the University of Malta. He has undertaken post-doctoral research as Fulbright Fellow in the US during 2004; as Commonwealth Research Scholar in the UK in 2000 and on various post-doctoral research fellowships in Australia in the period 1996 to 2003. He continues to be actively involved in doctoral, master’s and staff development programmes and has lectured in Sweden, Switzerland, Italy, United Kingdom, France, United States, Australia, Singapore and China. He was also an external examiner in awarding doctoral degrees in the UK and Australia and currently in Sweden. 

Professor Caruana’s research interests focus primarily on marketing communications and services marketing. His work includes papers published in the Journal of Advertising; Journal of Advertising Research; Journal of Business Research; Industrial Marketing Management; Journal of Marketing Education and European Journal of Marketing. A number of his papers have received awards. He is currently on the editorial board of the Journal of Advertising Research and the International Journal of Advertising

Professor Caruana has served on the board of directors of a number of firms and institutions. Prior to joining academia in 1992, he spent several years in industry, first in banking and later as marketing manager for a wines and spirits firm. 

Professor Caruana is currently Head of the Department of Corporate Communication.

Research Interests

Marketing Communications

Services Marketing


Corporate Reputation

Selected Publications

Caruana, A., La Rocca, A., & Snehota, I. 2016. “Learner satisfaction in marketing simulation games: Antecedents and influencers”, Journal of Marketing Education, vol. 38, no. 2, pp. 107-118.

La Rocca, A., Caruana, A. & Snehota, I. 2012, "Measuring customer attractiveness", Industrial Marketing Management, vol. 41, no. 8, pp. 1241-1248.

Caruana, A. & Ewing, M.T. 2010, "How corporate reputation, quality, and value influence online loyalty", Journal of Business Research, vol. 63, no. 9-10, pp. 1103-1110.

West, D.C., Kover, A.J. & Caruana, A. 2008, "Advertising Creativity: Investigating the practitioner-public mental models", Journal of Advertising, vol. 37, no. 4, pp. 35-45.

Strasheim, A., Pitt, L.F. & Caruana, A. 2007, "Psychometric properties of the Schlinger's viewer response profile: Evidence from a large sample", Journal of Advertising, vol. 36, no. 4, pp. 101-114.

Caruana, A. 2002, "Service Loyalty: The effect of service quality and the mediating role of satisfaction", European Journal of Marketing, vol. 36, no. 7/8, pp. 811-826.

Caruana, A., Ewing, M.T. & Ramaseshan, B. 2000, "Assessment of the three-column format SERVQUAL: An experimental approach", Journal of Business Research, vol. 49, no. 1, pp. 57-65.

Caruana, A., Money, A.H. & Berthon, P.R. 2000, "Service quality and satisfaction - The moderating role of value", European Journal of Marketing, vol. 34, no. 11/12, pp. 1338-1352.

Caruana, A. 1997, "Corporate reputation: Concept and measurement", Journal of Product and Brand Management, vol. 6, no. 2/3, pp. 109-116.

Pitt, L.F., Caruana, A. & Berthon, P.R. 1996, "Market orientation and business performance: Some European evidence", International Marketing Review, vol. 13, no. 1, pp. 5-18.

Last Updated: 6 April 2017

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