University of Malta

Dr Joseph M. Vella
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Dr Joseph Vella Ph.D.(Luleå), M.B.A.(Brunel), B.Sc.
Office: Faculty of Media and Knowledge Sciences, Room 602


Joseph VELLA Ph.D. is a lecturer with the Department of Corporate Communication at the Faculty of Media and Knowledge Sciences at the University of Malta. He holds a PhD in Industrial Marketing and e-Commerce from Luleå University of Technology in Sweden, an M.B.A. from Henley Business School and a B.Sc. in Mathematics and Computing from the University of Malta. His research focuses on consumer behaviour, customer relationship management, supply chain management and internal marketing, particularly within a service context. He has published refereed papers and is a regular reviewer for several journals in these areas. Dr. Vella is a visiting lecturer at the Luleå University of Technology in Sweden and has served as external examiner at the University of Cape Town in South Africa. He also has extensive practical experience, having spent several years in industry.

Research Interests

Consumer Behaviour

Customer Relationship Management

Supply Chain Management

Internal Marketing

Relationship Marketing

Selected Publications

Hall D., Caruana A. & Vella J. (Forthcoming 2017). The effect of attitude toward advertising and blog skepticism on innovativeness and exploratory purchasing behavior: A study of wines, Journal of General Management.

Stiehler B. E., Caruana A., & Vella J., (2016). Using an Aesthetics and Ontology framework to investigate consumers’ attitudes toward luxury wine as a product category: Evidence from two countries, International Journal of Wine Business Research, 28(2), 154-169. DOI: 10.1108/IJWBR-10-2015-0047

Vella, J., Caruana, A. & Pitt, L.F. (2014), Elements of a Talent Strategy for Effective Relationship Building: A Study Among Bank Sales and Service Providers, Journal of Financial Services Marketing, vol. 19, no. 2, pp. 118 - 131.

Vella, J., Caruana, A. & Pitt, L.F. (2013), Organizational Commitment and Users’ Perceived Ease of Use: A Study Among Bank Managers, Journal of Management Development, vol. 31, no. 4, pp. 351-362.

Vella, J. & Caruana, A. (2012), Encouraging CRM Usage: A Study Among Bank Managers, Management Research Review, vol. 35, no. 2, pp. 121 - 133.

Vella J., Caruana A., & Pitt L. (2012). Perceived performance, equity sensitivity and organisational commitment among bank managers. Journal of Financial Services Marketing, 17(1), 5-18.

Vella, J., Caruana, A. & Pitt, L.F. (2012), The Effect of Behavioural Activation and Inhibition on CRM Adoption: A Study Among Bank Managers", International Journal of Bank Marketing, vol. 30, no. 1, pp. 43-59.

Caruana, A. & Vella, J. (2004), The Relationship Between Adult Playfulness and Viewers© Response to Advert Execution, Management Research Review, vol. 27, no. 3, pp. 61-76

CCT5580 - Consumer and Organizational Buying Behavior

CRC5560 - Introduction to Integrated Marketing Communications

CST1021 - Communications: An Overview

CST1311 - Methods of Inquiry

CST4321 - Marketing Communications and Consumer Behaviour 

Last Updated: 6 April 2017

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