University of Malta Racing is proud to present Dr Ulrich Bez: 'Engineering through the Soul' An engaging Question and Answer session.
Dr Ulrich Bez, also known as 'Mr Aston Martin' was, until 2013, the CEO of Aston Martin.
During this time he managed Aston Martin’s turnaround and made the company famous and highly successful again.
Moreover, after 89 years of its existence, he made the company profitable for the first time through a successful marketing and engineering strategy. He is a space and automotive engineer, passionate racing car driver, a highly recognised stellar mastermind within the global car industry and its future concepts (including future hydrogen propulsion technologies), advising industry leaders like Mr. Ford and Akio Toyoda, president of Toyota, to name just a few.
Dr Bez will be giving a talk hosted by University of Malta racing (UoMR) in the form of a Q&A session, where he will talk about his experiences in the automotive industry in relation to engineering, marketing and motorsport.
This is a unique opportunity for all interested in these topics to ask questions and learn from the man who is one of the key leading persons in the automotive industry.
The event is free of charge and exclusive to University of Malta students and staff, and collaborators of UoMR. It will be held on 15 September at 15:00 in the Arts Lecture Theatre (ALT), University of Malta Msida Campus.
Those interested in attending are kindly asked to fill out the contact form available at www.uomracing.com/eventrsvp in order to book a place.