From simple, daily tasks like unlocking our phones to more extensive crime investigations, our countenance has become a vital tool in countless aspects of society.
The data collected from such facial technologies is extremely valuable, for numerous reasons such as analysing consumer behaviour and creating advertisements.
However, with the immense growth of facial recognition software comes ethical and legal lines of concern. Large corporations often take advantage of such data to increase or maximize sales; computerised algorithm can mistake individuals to be someone who they are not; governmental agencies can learn of your political alliances.
With new and emerging technological advances in AI, we must better understand the role of ethics and privacy to ensure personal security.
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