Managing urban areas is a complex activity which becomes more difficult when the urban area is historic and has tourism potential. This was the main conclusion drawn during a public lecture and debate organised by the Institute of Tourism, Travel and Culture (ITTC).
The lecture was delivered by Dr Simon Curtis from the University of Westminster. Dr Curtis spoke about the tourism management of Rochester/Chatham. The area was subject to decline because of the closure of the docks. The situation changed due to a concerted effort and substantial investment, mostly in tourism infrastructure over two decades. Dr Curtis also spoke about destination management organisations and how different mechanisms in England are required to address national, regional and local tourism requirements.
The lecture was delivered by Dr Simon Curtis from the University of Westminster. Dr Curtis spoke about the tourism management of Rochester/Chatham. The area was subject to decline because of the closure of the docks. The situation changed due to a concerted effort and substantial investment, mostly in tourism infrastructure over two decades. Dr Curtis also spoke about destination management organisations and how different mechanisms in England are required to address national, regional and local tourism requirements.
The lecture was followed by a debate with the participation of Perit Kevin Fsadni (Manager Product Development at Malta Tourism Authority), Dr Charlene Zammit (Mayor, Mqabba) and Perit Wendy Mifsud (Architect at Rehabilitation Projects Office). The panel agreed that managing tourism areas is difficult because of the many stakeholders involved. There is stiff competition for limited funds. On the other hand, the availability of European Regional Development Funds has made it possible to improve tourism management at various key tourism locations through projects and initiatives.
Compared to two decades ago, the visitor to Malta has a much wider choice of the places to visit. This is due to various regeneration projects in historic areas and the upgrading of several visitor attractions. Although still more can be done in the future, now that the most essential deficiencies have been addressed, it is time to invest in historic villages which are off the beaten track. The panel also noted that the tourist experience is not just about 'seeing the sights' but also about experiencing local lifestyles.
The event was introduced by Professor Andrew Jones, ITTC Director, who spoke about the undergraduate and postgraduate courses offered by the Institute. The proceedings were chaired by Dr John Ebejer.