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Title: Consumers’ satisfaction regarding fast food restaurants
Authors: Muntean, Andreea Cipriana
Carmen, Pastiu
Keywords: Consumer satisfaction
Food handling
Food service
Fast food restaurants
Issue Date: 2014
Publisher: Eleftherios Thalassinos
Citation: Muntean, A. C., & Carmen, P.(2014). Consumers’ satisfaction regarding fast food restaurants. International Journal of Economics & Business Administration, 2(2), 111-118.
Abstract: In recent years there has been a significant increase in the number of fast food restaurants. An important aspect of the global and national success of these companies can be ascribed to the consumers’ satisfaction regarding the products they offer, while media promotes the negative effects on the health of individuals. Satisfied consumers will repeatedly buy the respective products and will also recommend them to others; for the company this is reflected in economic and social efficiency. The government, consumers and other entities play a significant role in ensuring food quality and safety. The purpose of the research is to identify the attributes of fast food products and restaurants that contribute to consumers’ satisfaction regarding the products and services offered by them.
ISSN: 23817356
Appears in Collections:IJEBA, Volume 2, Issue 2

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